Introduction:
Perfumes have the power to evoke emotions and memories like nothing else. What happens when a fragrance house as iconic as Chanel creates a new perfume line? That is exactly what happened in 2017 with the launch of ‘Gabrielle’ – Chanel’s 1.2 billion-dollar fragrance line. Named after the iconic founder of the brand, Gabrielle “Coco” Chanel, the perfume’s development took over 15 years. This blog post is dedicated to exploring Gabrielle, its inspiration and the hype it created before and after its release.
Gabrielle – The Inspiration:
Gabrielle, just like its namesake, is all about rebellion, freedom and hope. It’s inspired by Gabrielle ‘Coco’ Chanel, the woman who broke boundaries and shattered stereotypes to emerge as one of the most powerful fashion icons in the world. The perfume is a tribute to her untamed spirit and unbridled creativity. It’s a fragrance meant to inspire and evoke longing for a free-spirited fairy-tale life where there are no limitations or restraints.
The Hype:
It’s not everyday that Chanel launches a new perfume. Gabrielle was a much-awaited perfume, and the hype had been building up for years. The brand had launched a teaser campaign featuring Kristen Stewart in 2016 which had only increased the excitement. Finally, in 2017, the perfume was launched with much pomp and celebration. Since then, it’s become a cult favourite among perfume lovers worldwide.
The Fragrance Profile:
Gabrielle is a floral fragrance that explores a floral bouquet of jasmine, ylang-ylang and orange blossom with a twist of fruity currant notes. The fragrance leads with notes of mandarin, grapefruit, and black currant. These are followed by heart notes of ylang-ylang, jasmine, and orange blossom. The base consists of notes of sandalwood, musk, and vanilla. The overall effect is a warm and welcoming floral perfume that is sophisticated yet playful.
The Packaging:
Chanel is known for its attention to detail, and the packaging of Gabrielle is no exception. The bottle is sleek and luxurious, with a minimalist design. The body of the bottle is transparent, which allows the wearer to see the beautiful golden coloured liquid inside. The cap of the perfume holds the same square shape as other classic Chanel perfume caps, adding a touch of familiarity to this new line.
Conclusion:
In conclusion, Gabrielle has quickly become one of the most well-known and well-loved fragrances from the Chanel house. Its floral bouquet, minimalist design, and inspiration have captured the hearts of fragranced lovers around the world. Gabrielle was a long-awaited fragrance, and it has definitely lived up to the hype. It should come as no surprise that this is a perfect tribute to the rebel at heart – Gabrielle Chanel, a woman who chose to live life on her own terms, leaving a lasting legacy behind her. If you’re a fan of floral perfumes or Chanel, you need to add this to your collection.
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